The financial crisis of 2007-2009, which is regarded as the worst crisis since the Great Depression, had devastating effects on the U.S. dental industry causing patient visits, practice collections, and net income to plummet. There are several key lessons to take away from this economic downturn that will help dentists to thrive during the next financial crisis. These four lessons are: (i) analyze the practice´s operations, (ii) remove financial barriers, (iii) market the clinic´s services, and (iv) reactivate inactive patients.
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